Privacy Policy
We believe privacy is a right, not a feature. Here's exactly how we handle your data — no legalese walls.
Overview
Sukat ("we," "our," or "us") is an AI-powered wardrobe and outfit suggestion app built for the Philippines. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our mobile application and website (collectively, the "Service").
By using Sukat, you agree to the collection and use of information in accordance with this policy and with the Republic Act No. 10173, otherwise known as the Data Privacy Act of 2012 (DPA) of the Philippines.
Information We Collect
We collect the following types of information:
Account Information
When you register, we collect your name, email address, and password (stored as a secure hash). You may also provide optional profile details such as body measurements and style preferences.
Wardrobe & Photo Data
Photos of clothing items you upload to build your digital wardrobe. These images are stored securely via Cloudinary. We also store metadata such as item category, colour, and any product links you associate with items.
Usage Data
How you interact with the app — screens visited, outfit feedback (thumbs up/down), features used, and session duration. This helps us improve our recommendations.
Device & Technical Data
Device type, operating system version, app version, IP address, and crash logs. This data is used for diagnostics and service reliability.
Location Data (Optional)
With your permission, approximate location data to provide weather-appropriate outfit suggestions via the Open-Meteo weather API. We do not store precise GPS coordinates.
How We Use Your Information
- Generate personalised daily outfit recommendations using AI
- Analyse your colour season using Claude Vision (Anthropic API)
- Power virtual try-on features via fal.ai FASHN
- Improve and personalise the app experience over time
- Send service-related notifications (not marketing, unless you opt in)
- Diagnose bugs and maintain app stability
- Comply with applicable laws and regulations
We use your information to:
We do not sell your personal information to third parties. We do not use your data for advertising profiling.
Virtual Try-On & Your Photos
When you use the Virtual Try-On feature, your wardrobe photo and a reference image are sent to fal.ai (FASHN V1.6 model) to generate the try-on result. Here is exactly what happens to your images:
What fal.ai receives
The input images (your garment photo and body reference photo) are transmitted to fal.ai's servers in the United States for AI processing.
How long fal.ai stores them
Fal.ai stores generated output images on their CDN for a minimum of 7 days. Input images used during processing may also be retained temporarily. After this period, files may be deleted at any time.
Are the URLs public?
Yes — fal.ai output URLs (https://v3.fal.media/...) are publicly accessible to anyone who has the URL, until the file expires. Sukat does not display or share these URLs with other users, but they are not encrypted at the URL level.
Does fal.ai train on your images?
Fal.ai states they do not train their models on enterprise customer data. As a standard API customer, we do not have a contractual guarantee of this — you should review fal.ai's current privacy policy at fal.ai/privacy for the most up-to-date information.
Your choice
Virtual Try-On is an optional feature. If you prefer not to have your photos processed by fal.ai, simply do not use the Try-On feature. All other Sukat features remain fully available.
Third-Party Services
- Cloudinary — Image storage and delivery (cloudinary.com/privacy)
- Anthropic (Claude API) — AI colour season analysis; images are processed but not used for model training (anthropic.com/privacy)
- fal.ai (FASHN) — Virtual try-on processing; see the section above for full details (fal.ai/privacy)
- Open-Meteo — Weather data only, no personal data transmitted (open-meteo.com)
- Render — Backend hosting and PostgreSQL database (render.com/privacy)
Sukat uses trusted third-party services to operate. Each has its own privacy policy:
We share only the minimum data necessary for each service to function.
Data Storage & Security
Your data is stored on servers located outside the Philippines (Render infrastructure). By using Sukat, you consent to this transfer and processing in accordance with this policy.
We implement industry-standard security measures including encrypted connections (HTTPS/TLS), hashed passwords, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Wardrobe photos are stored on Cloudinary's secure CDN and are not publicly accessible without a unique URL.
Data Retention
We retain your personal data for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete your personal data within 30 days, except where retention is required by law.
Wardrobe photos are deleted from Cloudinary within 30 days of account deletion. Anonymised, aggregated usage statistics may be retained indefinitely for product improvement purposes.
Your Rights Under the Data Privacy Act
- Access — Request a copy of the personal data we hold about you
- Rectification — Correct inaccurate or incomplete personal data
- Erasure — Request deletion of your personal data ("right to be forgotten")
- Data Portability — Receive your data in a structured, machine-readable format
- Object — Object to processing of your personal data for certain purposes
- Withdraw Consent — Withdraw consent at any time where processing is based on consent
Under Republic Act No. 10173 (Data Privacy Act of 2012), you have the right to:
To exercise any of these rights, contact us at privacy@sukat.app. We will respond within 15 business days.
Children's Privacy
Sukat is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@sukat.app.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page and notify you via the app or email for material changes.
Your continued use of Sukat after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:
Email: privacy@sukat.app
Subject line: Privacy Inquiry — [Your Name]
We are committed to resolving any concerns promptly and in good faith.
Philippines Data Privacy Act Compliant
Sukat processes personal data in accordance with Republic Act No. 10173 (Data Privacy Act of 2012) and its Implementing Rules and Regulations.